Archive | Nouvelles

PR, marketing et blogging

Le blogging – et tous les médias numériques – mêle les frontières de plusieurs domaines. C’est un nouveau type de média que plusieurs exploitent de façon extraordinaire, mais que d’autres peinent à bien comprendre.

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Looking to adapt a campaign for the Quebec market?

Increasingly, I’ve been noticing that many brands do not adapt their campaign for the Quebec market – they simply translate the campaign, but fail to make contests available, and fail to take into consideration many important differences between the Francophone culture in Quebec and the culture in the Rest of Canada (ROC).

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